Marketing Marketing and Business – The Rise of Online Marketing

Media marketing and business are more interconnected than ever before. Together with the rise of social media tools and microblogging services, businesses can connect with customers over a personal level and build company awareness through content advertising to drive online traffic and product sales. Moreover, social media enables businesses to humanize their personality by turning them in to active members in their market, rather than unaggressive repositories details like the traditional phone publication. Lastly, the amplification of media marketing through social networks gives companies being able to reap the benefits of earned media, which can be free press from clients through product critiques or recommendations. This is what makes social media marketing (SMM) one of the most effective ways to grow a business.

See the full article here: Media channels Marketing and Organization: The Rise of Internet marketing.